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Quidstone · Sectors · Marketing tech

Finance for marketing tech, built for the metrics that matter.

Subscriptions split cash from revenue, and your board wants ARR, churn and runway on demand. We keep the books clean and the metrics investor-ready.

What makes it different

SaaS numbers don't behave like a normal P&L.

Revenue and cash diverge

Annual plans land as cash today but earn over twelve months. Deferred revenue done wrong overstates the business — and it's one of the first things diligence checks.

The metrics investors ask for

MRR, ARR, net revenue retention, CAC payback. They need to be consistent month to month, or every board conversation starts with arguing the numbers.

Burn and runway

How many months of cash, under which scenario? It's the question that quietly governs every other decision — and it needs a model, not a guess.

Board and investor reporting

Once you've raised, reporting has to be investor-grade and on time. We produce the pack so you spend the meeting on the business, not the spreadsheet.

What's included

The full finance stack, tuned for SaaS.

Pricing

Priced by stage, not by entity count.

Marketing tech & SaaS
From
£750
per month, by revenue
scales with stage, not entities

Early-stage covers clean books, management accounts and cashflow. As you scale, the fee steps up with the work — full FP&A, deferred revenue and investor reporting — rather than a flat rate that ignores complexity. We scope it to your stage on a short call.

Get a fixed-fee quote

Numbers your board can trust.

Tell us your stage, roughly your revenue, and what reporting you need. We'll come back within 24 hours with a clear, fixed-fee proposal.

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